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Basic Seo Interview Questions and Answers for Beginners


What is SEO?


Search engine optimization (SEO) is the process of changing the position

 of a website or a web page in a search engine's search results (Organic

 or Natural results).



Types of SEO:

Two Types of SEO are

 

  1. On Page Optimization
  2. Off Page Optimization

SEO Techniques:

Two SEO Techniques are
  • White Hat SEO

  • Black Hat SEO ( Negative SEO )


What is On Page Optimization?

On-page optimization is one of the types of SEO that refers to factor

that gives outcome to a website or web page ranking on SERP ( Search

Engine Results Page ). On-Page Optimization means controlling a webpage

by you or by your page coding.
Some of the examples are HTML Code, Meta Tags like Meta Title,

Description, Content Quality, Keyword Density, Outbound Links, Image Alt

 tag etc.

What is Off Page Optimization?


Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.

Examples of Off-page optimization Link building, Blog posting, Image

Sharing, Document Sharing, Video Sharing, Info graphics submission,

Increasing Page Rank and Page Authority, Article submission, Getting

high quality links from relevant sites etc.

What is Page Rank or PR?


Page Rank is a rank that has been provided by Google for each and every

Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by

an Algorithm used by Google Web Search Engine. PR of a web page is based

 on the number of backlinks that received from other high PR webpage.

What is a Backlink?


Backlink means incoming links to a website or webpage. Inbound links are

 always better than outbound links. Those links are also known as

incoming links, inlinks, inward links etc. Getting backlinks from high

PR and relevant site is always good. Inlinks from .org, .edu sites would

 increase your website or webpage ranking on SERP. Do-follow links are

better than No-follow links.

What are out bound Links?


An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.

What is a keyword?


Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.

What is Keyword Density?


Keyword density is the percentage density of a keyword or phrase

available on a webpage compared to the total number of words on the

page. It is one of the important ranking factors for search engines to

display a webpage on the SERP. Providing junk keywords on a page would

decrease the ranking of a webpage.

What is Anchor Text?


Anchor text is a clickable hyperlink that is also known as link text,

link label and link title. The keyword contained in the anchor text

would increase the ranking of a webpage that receives the incoming link.

What are organic results?


The page views come directly through SERP and not through any Off Page Optimization is known as organic results.

What is Googlebot?


Googlebot is the search bot software used by Google to index a webpage.

Crawling, Caching and indexing of a webpage happen through this

Googlebot by collecting details from that webpage.

What are Meta Tags?


There are several Meta tags used in HTML but the top four tags that are

used for SEO are Meta Title, Meta Description, Meta Keywords and Robot

tags.

What is Meta Title?


Title is the most important factors for a good SEO of a webpage. These

tags should be located within head section. These tags should tell some

useful information about that page. A good title tag should contain 60

characters. These titles would appear on the SERP for your website along

 with the Meta description of that page. Google won't penalize your page

 if it contains title with more than 60 characters and it skips the

remaining characters. If a web page doesn't contain title tag means

Google would select the H1 tag as title or it will provide the title by

its own.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.

What is Meta Description?


A description tag should describe a webpage and it should contain

keywords but don't stuff all the keywords. Meaningless description would

 affect your webpage. A description tag should contain 150 – 160

characters. If you provide meaningless or empty description, Google

would take the description from the content available in that page.

What are Meta Keywords?


In early days Meta keywords are the least important tag for Search

engine like Google. But it is an easy way to tell our important keywords

 to search engine. Meta keywords should contain less than 250

characters.
Now Google won't consider Meta keywords as one of the ranking factor.

What is White Hat Seo?


White Hat SEO is one of the SEO techniques that a Search engine always

likes. Usage of SEO techniques, tricks and tactics by following search

engine rules and regulations, algorithm and policies are known as White

Hat SEO.

What is Black Hat Seo?

Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques.Usage of SEO by not following policies and regulations of search engine

 is called as black hat seo. Some of the black hat seo techniques are

  • Providing Low Quality content or duplicate content on the page
  • Getting backlinks from spammed or adult sites.
  • Giving keyword stuffed content on the page with background color
  • Getting too much backlinks from a single page with different anchor text that targets a single page of your website.
  • Cloaking
  • Google Bowling etc

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