What are the top 10 factors to get better search engine Ranking?

Google’s ranking factors depend on a number of methods, of which page rank is just one of them. A page rank is the importance that Google gives for a particular page.

1. The Key to use keywords

Much of search engine optimization takes place while writing content or just before publishing it. Keywords are important, even if many have begun to feel they are not quite so. To begin with, a title’s keywords must match the content and search terms. Keywords need to be used in the content as well, but scarcely. Keywords help Google’s spiders to understand what your content is all about.

2. About linking

There are certain off-page ranking factors which every web-admin must consider. It is well known by now that backlinks from trustworthy or authority sites are important to boost a site’s SEO rank. One can always include quality inbound links to other sites, as that is favoured by Google as well. Linking to informative ad well established sites is paramount.

3. Internal linking

One could also link to other websites that you may own, if the content is relevant. Internal linking helps to drive traffic to previous posts even if they are old.

4. Importance of Social Signals

The internet has become social, and a site’s importance depends on how much it shared, liked or endorsed by those who visit it.

5. Clean URL’s

The URL structure must be clean, and should not be clogged with symbols, numbers and meaningless alphabets. For this, one would have to change the URL slug in the permalink.

6. Importance of Meta data

Meta descriptions, Meta titles and Meta keyword tags allow readers to identify the kind of content that a link might lead them towards. It also helps search engines like Google to identify what the site is all about and direct users to the webpage based on their queries.

7. Using and Not using SEO tools

While it is not a great idea to use tools that claim to help improve search engine ranking, there are a few good tools that make descriptions and titles appear in a clean way when one shares links on Facebook, or when they appear in search results.

8. Error Free and clean web pages that load fast

Flash and JavaScript aren’t particularly SEO friendly, and using HTML5 may always be more search optimized than using the former two. At the end of the day, great content makes visitors keep coming back to your site is what is most important. HTML5 loads faster and is more search engine friendly than Flash.

9. Content Quality

One must write for human readers, and not search engine robots. Rewriting, plagiarizing or not contributing anything new can affect a webpage negatively.

10. Publishing Frequency

It is also important to publish regularly. Web crawlers and spiders visit pages more often when content is published in regular intervals.